AUSTRALIA — The coffee culture here just got a little more obnoxious, thanks to the Bondi Hipsters’ new Vittoria campaign.
The comedians behind the skit, Christiaan Van Vuuren and Nick Boshier, love nothing more than producing videos about Australian hipster culture that force us to take a good, hard look at our ridiculous attitudes.
Their recent Old Spice ad was a wake-up call to stay-at-home men over the age of 30. This week, the two take a swipe at coffee connoisseurs who like their lattes with room-temperature soy, half stirred, a dollop of honey and sourced from an underground Nicaraguan coffee plantation.
You can grab one at their new venture, a make-believe cafe called Closed. “It’s playful, it’s experimental, it’s confusing,” Boshier explains in one of the three hilarious videos released for the Vittoria ad campaign.
Watch the other two, below:
“Every single bean is grown individually and then positively reaffirmed from a young age,” Van Vuuren adds, while whispering sweet nothings to a bean.
At the Closed Cafe, nothing is left to chance. Babychinos are made with “real baby tears,” flat whites are laughed at, you can order a “three-quarter, fifty-fifty, cappu-mugga, cappu-macchiato-espresso-chino,” and the art isn’t in the leaf on top, but rather below the foam.
But what the Bondi Hipsters have truly aced is the art of mocking Australian pretentiousness is what the Bondi Hipsters. So grab an overpriced coffee, sit back and enjoy.
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