Mayo, Florida is a tiny town with less than 1,500 residents, located where Florida’s Panhandle morphs into a peninsula, has announced that Saturday, the city is switching its name to “Miracle Whip.”
But it’s all just in good fun.
The name change started as a secret, joke-marketing proposal for the Kraft Heinz-owned mayonnaise-alternative. Videographers for Miracle Whip wanted to capture the shock of residents when they hear that the name of their town is being changed to a corporate brand. Representatives of the condiment will spend the next few days filming their jocular efforts to get residents to remove mayonnaise from their homes.
The town’s elected officials will let the joke run for a few days before letting residents in on it, but not before street signs and the name on the water tower have been switched out. Mayo is getting between $15,000 and $25,000 for the name change, and the money will be used for city beautification measures.
Mayo, FL got its original name from a confederate colonel, James Mayo, and is the county seat of Lafayette County, Florida’s second-least populous county. The town’s biggest claim to fame is being the hometown of Kerwin Bell, a former University of Florida quarterback.
By: Maytinee Kramer
