The Omnishopper: Meet the future of consumer commerce

Technological innovation affects and changes the way we do pretty much everything — and the way we shop is no exception.

In fact, technology has helped create the “Omnishopper” — a brand new kind of confident consumer who uses technology to educate themselves on the purchasing choices they make.

To learn even more about the Omnishopper and what it means to the future of commerce, check out MasterCard’s full Omnishopper report.

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