Gap Lands In Hot Water Over ‘Unity’ Election Hoodie


One hoodie led to backlash against Gap

The Gap is one of the longest standing retail institutions in America and has a reputation for making some controversial design choices. With the looming 2020 Elections, Gap released a blue and red ‘Unity’ hoodie attempting to unify the Democrat and Republican parties but it only landed the retailer in hot water.

Gap posted a picture of the ‘Unity’ hoodie with the caption “The one thing we know, is that together, we can move forward,” referring to the Democrat and Republican parties for the 2020 general election. Though it seems that Gap had good intention attempting to bring together the two parties that are dividing a nation but all it created was more controversy against Gap.

Gap tweeted the ‘Unity’ jacket on Wednesday as the nation is awaiting the results of the 2020 election in the hopes of drawing appeal from both political parties but received a lot of negative reactions.

A majority of the negative reactions depict Gap as using the surrounding political environment as an opportunity to market to both political parties. Gap quickly deleted the post acknowledging the timing was off according to a Gap spokesperson, “The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

Gap received even more negative reactions after deleting the tweet with a majority of retweets and comments on the Gap’s official Twitter page featuring the deleted tweet. Some tweets even reveal Gap’s political backing for Republican senators.

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