Pepsi Collaborates With Peeps For A Marshmallow-Flavored Soda


Imagine drinking Peep-flavored Pepsi

The Easter candy classic Peeps will be available in the form of a soda through a new partnership with Pepsi. Two extra-sweet flavors will combine just in time for Easter for a marshmallow flavored cola called Pepsi x Peeps.

This food and drink partnership will mark the first time Pepsi will be featuring a marshmallow flavored cola as one of the seasonal flavors generating excitement for the drink brand. The new soda will be an exclusive limited release that will not be for sale but Pepsi will be giving away 3,000 packages of the new soda through the #HangingWithMyPEEPS contest.

To enter the sweepstakes, contestants will need to use the #HangingWithMyPEEPS hashtag and tag Pepsi on Twitter and Instagram sharing their spring celebrations. Winners will receive a package containing three 7.5-ounce mini-cans in bright blue, yellow, and pink colors with matching Peeps packaging.

This exclusive limited release is similar to previous seasonal flavors apart of the sweepstakes including apple pie and hot chocolate flavors. The vice president of marketing of Pepsi, Todd Kaplan, hints at the chance of bringing the flavor back for sale if there is a popular demand for the product.

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