Cheez-It Teams Up With Boxed Wine Company For Your Laziest Snack Habit

(Photo Credit: The Kellogg Company)

New Boxed Wine And Cheese Combo

No, your Cheez-It and wine tweets have not gone unnoticed. In fact, Kellogg has seen all of them and has taken them pretty seriously. As a result, the company has come up with the perfect pairing to cater to that lazy snacking habit of yours, and it’s the most convenient pairing ever.

House Wine and Kellog are partnering to sell a wine-and-Cheez-It box — that’s a box of red wine and box of Cheez-Its — for a limited time. The product will only be sold for a limited time as a way to generate buzz and excitement about the brand, but it’s also a way for Kellogg to capitalize on a combination people make themselves at home.

“Fans on social media … have already been participating in pairing wine with Cheez-It flavors for years,” Jeff Delonis, Cheez-It’s marketing director, said. “So we’re excited to deliver on that specific consumer trend.”

The wine-and-Cheez-It box is being sold on the House Wine website for just $25 and sales begin July 25 while supplies last.

Not a fan of red wine or the classic Cheez-Its though? No problem; House Wine and Kellogg are recommending pairings of some of their other items, like Malbec and Zesty Cheddar Ranch, Rosé and White Cheddar and Sauvignon Blanc with Extra Toasty Cheez-Its. O there’s plenty of snacking options to go around.

By: Maytinee Kramer