Disney becomes vegan-friendly with new Impossible Foods deal
The Impossible Burger has exploded into popularity over the past year, but this new partnership between Impossible Foods and Disney is likely to give the meat alternative its biggest marketing boost yet. The deal between the two companies will make the plant-based meat products available at the Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line.
Dennis Woodside, president of Impossible Foods, told CNN Business that this new partnership with Disney will put Impossible Foods on more menus and give the Impossible Burger a bigger presence meaning that “more people are likely to try it.” Last year, Disney Parks announced the expansion of its vegan food options on menus, a move that comes as people are increasingly removing animals from their diet.
The resort development division of Walt Disney World in Florida had identified more than 400 new and proven “plant-based” options and was working towards making them available at park restaurants, food carts, and hotel properties. But with this new deal with Impossible Foods, Impossible will now be the “preferred” plant-based burger for Disney.
The plant-based burger is already available at Tony’s Town Square Restaurant in Magic Kingdom Park at Walt Disney World Resort. It will later be available this spring at Smokejumpers Grill in Disney California Adventure at Disneyland Resort.
Disney will also showcase some other Impossible items at the California Adventure Food & Wine Festival at the end of the month.
By: Maytinee Kramer