Even though the friend chicken chain isn’t as popular here in the U.S., KFC is one of China’s favorite fast food chains. In 2017, KFC generated almost $5 billion in revenue in China, and with 5,200 locations, China is home to the most KFC’s in the world. McDonald’s only has around 2,500 locations in China.
KFC was the first American fast-food chain to open in the country, strategically placed near the Great Wall. Choosing a tourist-heavy area allowed KFC to tap into an existing consumer base, while also reaching locals.
Former KFC executive Warren Liu said that KFC also had a natural advantage because many Chinese consumers prefer chicken to other meats like beef.
Western companies, especially American ones, were perceived as being prestigious and trustworthy, and as a result, foreign products became a symbol of status in China. But more than that, KFC proved successful because of how they adapted their menu.
While the menu does retain what we know here in America, minus the biscuit, China’s KFCs take into account the flavors Chinese consumers want. The menu has different offerings that appeal more to Chinese consumers, which can include everything from egg tarts to rice porridge.
The fast food chain comes out with new products faster to continue tailoring to local taste, and to promote sales. KFC often collaborates with popular celebrities, music groups, and brands to promote their menu. In other words, KFC is constantly adapting in China.
