Sanrio Celebrates 60th Anniversary With Levi’s

(Photo: Hello Kitty Levis)

Sanrio celebrates big anniversary with Levi’s

The creator of the iconic Hello Kitty character, Sanrio, is celebrating its 60th anniversary with Levi’s for a unique fashion collaboration featuring jeans and face masks. The Sanrio x Levi’s capsule collection features a variety of Hello Kitty prints in T-shirts, jeans, tote bags, hoodies, and face masks in styles for men and women.

The printed face masks are featured in two styles that are reversible and reusable that match the rest of the cute collection. Levi’s will also offer a customized option to create personalized hoodies, totes, and T-shirts with your favorite phrase or nickname.

This capsule collection will be the second Hello Kitty collaboration with Levis, in 2019 for Hello Kitty’s 45th birthday for a streetwear-inspired collection. Hello Kitty is one busy lady that also collaborated recently with Stoney Clover land for a 33-piece collection of travel-inspired accessories and Dr. Marten for cute combat boots.

The Hello Kitty capsule collection with Levi’s is available on the Levi’s app and website, ranging from $7 for the face masks to $148 for denim styles.