Louis Vuitton has joined forces with Sophie Turner to raise awareness and maximize the outreach of its #makeapromise campaign in collaboration with UNICEF. For the last three years, the brand has sold silver Lockit bracelets in an effort to help UNICEF’s mission to help children in vulnerable situations, such as the refugee camps in Cox’s Bazar, Bangladesh.
As a result along with UNICEF’s assistance, the Bangladeshi government has been able to vaccinate 900,000 children and adults against cholera and save over 263,000 children from malnutrition.
The “Game Of Thrones” star has recently designed a new bracelet in aid of UNICEF, called the Silver Lockit with Louis Vuitton.
Inspired by the idea of luck, the bracelet was designed with braided red and white cord and a circular charm rabbit illustration. The design of the bracelet was taken from the design of Turner’s most recent tattoo.
Proceeds will help the organization deliver life-saving food, water and medicine, as well as give children a safe place to learn. “The bracelet is meant to hold luck for the people to whom the funds go to,” Turner said in a statement.
“It’s about bringing people together from all over the world because UNICEF works worldwide and Louis Vuitton is all about travel. Red is considered a lucky color in China and white coincides with the circular charm of the bracelet; a rabbit. White rabbits and the rabbit-foot are considered lucky in many parts of the world.”
By: Maytinee Kramer
