On Thursday, Starbucks opened its fifth Reserve Roastery in Tokyo, Japan, bringing even more deluxe than any absurd latte order. The “immersive coffee and retail experience” is a four-story tribute to premium coffee quality, innovation and human connection.
This will be the fifth Roastery globally, reaffirming the company’s 23-year commitment to Japan. The Roastery pays tribute to the important role that Starbucks Japan has played in shaping the foundation of the Company’s international growth.
The Roastery boasts a menu of 60 innovative beverages unlike anything customers would find from their local drink lineup, introducing customers to more than 100 unique coffee and tea beverages and merchandise, as well as a menu of artisanal Princi Italian fare for the first time in Japan.
It also celebrates the Japanese culture of connection and craftsmanship through the first AMU Inspiration Lounge – from the Japanese “amu,” meaning “knit together.” The plan is to host community gathering events, becoming the first Specialty Coffee Association certified training location in Japan.
Caffeine fiends are also invited to explore the bean-to-brew process on the first floor, before heading up the upper levels for the Teavana and cocktail bars.
“As the first international market outside of North America, Starbucks Japan has contributed 23 years of innovation for the company globally,” said Kevin Johnson, ceo, Starbucks Coffee Company. “The opening of the Tokyo Roastery will further amplify what Starbucks Japan has done across all stores in the market for more than two decades—innovating and delivering the finest quality coffee one person, one cup and one neighborhood at a time.”
By: Maytinee Kramer
