Starbucks Is Getting Ready For The Summer
Signaling the warmer weather, Starbucks Coffee is offering customers new cool and refreshing drinks to satisfy any sweet tooth and coffee lover’s coffee obsession. As of late, the company has been focused on its cold options, like cold foam.
Another chilled beverage innovation, Nitro Cold Brew, is available in about half of its U.S. stores, but Starbucks is aiming to have the drink available nationwide by the end of the year. However, while Starbucks is focusing on its cold brew options, limited-time Frappuccinos have been getting a little less love.
But, one cold option has been getting less love. Starbucks has been moving away from limited-time Frappuccinos. The last one to make a noticeable impact on sales was the Unicorn Frappuccino, which was introduced in April 2017.
Since then the Seattle-based company has not been able to replicate its success with another version of the blended drink. This year though, the coffee company’s summer menu is bringing back popular versions of the blended drink without introducing any new Frappuccino options.
Customers can get their hands on the Dragon Drink, a combination of Starbucks’ Mango Dragonfruit Refresher with coconut milk for a fruity and creamy beverage; Cold Brew with Salted Cream Cold Foam; the S’mores Frappucino; Mocha Cookie Crumble Frappuccino; and Caramel Ribbon Crunch Frappuccino.
By: Maytinee Kramer
