Can You Sell a $100 Glass of Lemonade? Someone Tried on America’s Richest Street
He started with $100. By day three, a stranger paid $100 for one glass of his lemonade.
Brandon set out to find how expensive a glass of lemonade can get. His plan was to start with a basic stand and upgrade with every payday until he reached America’s richest street.
Day one was Venice Beach. He sold cheap Country Time lemonade for a dollar or two and faced plenty of rejection. Then a woman named Ernestina, who lost her son in a motorcycle accident, said Brandon’s smile reminded her of him. She offered to buy a glass for $4 if he gave her a hug. Soon after, another customer sent $20. He finished the day with $136.
Day two was Huntington Beach. Foot traffic was slow and his first batch tasted like water. He kept pitching anyway, even luring in a group of kids. He ended with $279, just enough to rent a $250 branded cart.
Day three was Beverly Hills, right next to the Beverly Hills sign, with his own face on the cart. Glasses sold for $5, then $20. Then came the $100 glass, followed by a $50 one. Police eventually told him to shut down. His total for the day was $353.
Could you sell a $100 glass of lemonade? Watch the full video here:
