Sheeran sweetly announced his new record label, aptly named Gingerbread Man Records, on a YouTube channel for the label. He’ll use the channel to premiere music from his artists and maybe for baking tips around Christmastime.
“This is my brand-new channel for my first ever record label. Hopefully my last-ever record label, depending on how it goes,” Sheeran joked.
You can check out the channel — Sheeran is very adamant that you subscribe — for a music video from Sheeran’s first artist, Jamie Lawson, as well as a chat with the label boss in the first Tea With Ed video.
The duo do not eat cookies, though, so how serious can they be about their partnership?
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