You might think that the most extensive social media campaign a music video has ever had would be over once the world finally saw the star-studded “Bad Blood” video, but Taylor Swift isn’t done yet.
The singer took a break from the 1989 world tour to premiere her latest video at the awards show on Sunday. And because T-Swift’s power knows no bounds, Twitter gave Swift her own custom band-aid emoji to celebrate the occasion.
The official emoji of frenemies refers to the song’s lyric, “band-aids don’t fix bullet holes.” The customized symbol will show up any time from now through Monday when users tweet the hashtag #BadBloodMusicVideo. Unfortunately, it only shows up on mobile, so just stay glued to your iPhone for the next 24 hours while it lasts.
Meanwhile, “Bad Blood” muse Katy Perry did not get a Left Shark emoji even though she’s Twitter’s most followed user, for anyone keeping track of the greatest pop star feud of our time.
Have something to add to this story? Share it in the comments.
