Ketchup is a delicious condiment; it’s salty and sweet and delivers the perfect among of twang. In fact, ketchup is so good that as of 2014, 97 percent of American households had ketchup on hand. Mayo is equally as delicious, and pretty much every burger and French fries fan has been mixing ketchup and mayonnaise together.
But some may find it tiring to concoct the perfect mix of ketchup and mayonnaise. Heinz, the king of ketchup and owner of 60 percent of the ketchup market in the U.S. and 80 percent in Europe, has decided to capitalize on this concoction and decided to release “Mayocup.”
Back in April, Heinz took to Twitter to ask customers if they would welcome Mayochup and the company received positive responses.
“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the US was a no-brainer,” Heinz marketing director, Nicole Kulwicki said. “We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”
While Mayochup received a warm welcome from some, others were not happy. Many were quick to point out that Heinz’s latest condiment is nothing new and that Heinz is purely trying to capitalize on an already existing sauce — fry sauce.
Fry sauce, or in some countries as it is widely known as mayo-ketchup, is a condiment often served with French fries or tostones. Goya already has a Mayo Ketchup and so does Stephen’s Gourmet. Thousand Island dressing is basically mayo and ketchup plus other ingredients and so is Russian dressing.
So Heinz’s Mayochup is not really an attempt to reinvent ketchup because “mayochup” already exists and consumers can still mix their own perfect “fry sauce.”
By: Maytinee Kramer
