Ferrari just changed everything, and the internet wasn’t ready.
The Ferrari Luce is here, and it’s the most controversial prancing horse ever built. No roaring V12. No two-door supercar silhouette. Instead? A fully electric, five-seater, Jony Ive-designed machine that somehow still feels unmistakably Ferrari, and that’s the craziest part.
Marques got a world-exclusive first look at the near-final prototype in Italy, and the details are wild. We’re talking a 120+ kWh battery, quad motors, and a 0–60 in 2.5 seconds in full Performance mode. The aerodynamics are unlike anything on the road — a seamless glass canopy, active aero gills, windshield wipers tucked to the outer edges, and a front splitter you could fit your whole arm under.
But the interior? That’s where it really gets unbelievable. Metal, glass, and leather everywhere. A startup sequence triggered by a physical key. Rotating vents that visibly open and close. A steering wheel that’s finally simple. Three rear seats with legroom that would embarrass most luxury SUVs. Ferrari has never built a back seat worth talking about until now.
Is it polarizing? Absolutely. Is it a Ferrari? Somehow, yes. Does it make sense? Watch the video and decide for yourself.