It seems that bubble gum brand Big League Chew is taking a swing at gender equality because for the first time ever it has a new packaging that features a woman!
More than 40 years after two minor league pitchers came up with the idea of shredded bubble gum in a pouch, the company is adding a female softball player to accompany the male baseball player that has adorned the product since its inception.
Big League Chew officials tweeted Friday that its new softball-inspired pouch will be available for online purchase beginning Feb. 1.
Amanda MacFarlane, a freelance character designer, who also happens to be the daughter of former Major League shortstop Bobby Bonner, created the female character, according to Big League Chew’s parent company, Ford Gum. She drew inspiration from her niece who plays softball.
The new female softball player sketch will not replace the male character completely, but will be batting right along side him in stores.
Action Network’s Senior Executive Producer Darren Rovell was one of the first people to tweet about the change to Big League Chew’s packaging, calling it “a smart evolution that probably took too long.”
Although many others agreed that the change was coming pretty late in the game, they appreciated that the change still came.
By: Maytinee Kramer