Carrie Brownstein's short film is a social media nightmare. But there are puppies!

Be grateful you don’t see a person phyiscally walk away when they unfollow you on social media. 

“They’re fickle like that. You’ll never know what you did wrong, so don’t even worry about it,” explains Rowan Blanchard a friendly but deeply unsettling tone in Carrie Brownstein’s new dystopian short film. 

In The Realest Real, the campaign for fashion house Kenzo’s Fall/Winter 2016 campaign, brings to life all the minor social media interactions you don’t think twice about — or overthink to the point of self-sabotage. 

It also stars Mahershala Ali, Natasha Lyonne, Kim Gordon and these talented photographers:

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