Wagyu beef fans often speak of the legendary practice of giving cattle beer to drink, but revolving sushi chain Kura Sushi (also known as Kurazushi) thought fish could do with a sweet treat of their own.
Starting next month, the restaurant will be adding a new type of sushi to its menu. The fish itself, buri (mature yellowtail), is a staple in sushi restaurants, and is especially popular in winter. But what makes Kura Sushi’s new buri special is that the fish eat chocolate before customers eat them.
The Choco Buri originates from Ehime Prefecture, on the western side of the island of Shikoku. The farm-raised fish are given a unique feed that contains chocolate, which was developed in conjunction with the Ehime Research Institute of Agriculture, Forestry, and Fisheries.
This isn’t the first time Shikoku has fed fish food that people eat. The island has produced citrus-fruit fed and olive-fed seafood in the past. However, the Choco Buri doesn’t exactly have the sweet flavor of chocolate. Instead, the chocolate polyphenols’ antioxidant properties are said to improve the fish’s color, making it more enticing to the eye when sliced.
So if you were going to be in Japan around Valentine’s Day season, then perhaps you’d like to try a piece of the famous Choco Buri. It is priced at 100 yen per piece, and is being offered between Feb. 1 and 14.
By: Maytinee Kramer
