But if you haven’t ever called Samoas “Momoas” at least once, are you really even a fan?
Colorado-based Girl Scout Charlotte Holmberg called upon the power of Aquaman to increase her sales of Samoas cookies — and it actually worked.
It started off as an “inside joke with her friends and family,” according to Girl Scouts of the USA, but when the creative Girl Scout put shirtless pictures of Aquaman actor Jason Momoa on boxes of Samoas cookies, and needless to say, they sold out like hotcakes.
The Girl Scout’s mom helped her with the boxes by printing out photos of Momoa and adding them to the boxes, according to Entertainment Weekly. The pair even changed the name on the front from Samoas to Momoas.
“The girls will want to buy some because he’s on the front,” the young Holmberg told Denver’s 9News. And the boys will also wanna buy some because he’s like, he might be like their favorite character.”
Holmberg’s marketing strategy was so clever that she was named “Cookie CEO” for selling more than 2,000 boxes in 2018.
If you thought the caramel, chocolate, and coconut-dusted cookies were already delicious, the addition of the shirtless superhero hunk on the packaging definitely makes the cookies downright irresistible.
By: Maytinee Kramer
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