Imagine opening a box of Lucky Charms to find that all those oat pieces have magically disappeared, leaving you with only the deliciously sugary marshmallows to feast upon on Saturday morning.
That dream can be reality for 10 lucky people.
The cereal brand announced on Wednesday that it will be holding a sweepstakes to give away 10 boxes of limited edition, marshmallow-only cereal to 10 lucky breakfast lovers. The company even made a wonderfully bizarre commercial for it, starring Biz Markie.
To win this holy grail of the breakfast world, you have to post a selfie holding an imaginary box of Lucky Charms on Twitter or Instagram using the hashtag #Lucky10Sweepstakes. It’s a marketing campaign, but at least it’s a whimsical one.
Markie, of course, sings the most important phrase of his famous single, “Just a Friend” for the sweepstakes video, which features plenty of weird moments — like the singer flying through space on a unicorn made of cereal boxes and tumbling through some sort of wormhole of Lucky Charms.
“We wanted to have a little fun and connect with our fans. It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us — the marshmallows,” Amanda Hill, associate marketing manager for Lucky Charms, wrote in a blog post.
Lucky Charms, you got what we need. Now please, please make it more than 10 boxes.
