(Photo Credit: Wendy’s)
Wendy’s announces long-awaited breakfast menu is coming soon
Breakfast is a serious business in the world of fast food. Wendy’s is the latest to announce a big investment in its effort to getting morning customers. The company announced on Monday that it will be taking breakfast nationwide next year with a new menu inspired by its afternoon menu. The company even revealed that it will include a Frosty made just for breakfast.
Wendy’s released a portion of its new breakfast menu. Here are three items:
– “Honey Butter Chicken Biscuit” is a buttermilk biscuit with a fried chicken sandwiched in between with whipped honey butter.
– “Frosty-ccino” is a Frosty milkshake infused with cold brew coffee. It comes in two flavors: vanilla and chocolate.
– “Breakfast Baconator” is an egg, several slices of bacon, a sausage patty, two slices of American cheese and a dollop of hollandaise sauce.
The new offerings announced this week include some of the same items in Wendy’s current stores that sell breakfast. But the fast-food chain plans to offer more than that, including seasoned potatoes and croissant sandwiches
So far though, Wendy’s entrance into the breakfast wars is making some investors nervous because expanding breakfast to nearly 6,000 stores nationwide will initially cost the company about $20 million.
Because breakfast is very, very serious, some of Wendy’s competitors have revamped their breakfast menus within the past year also. Panera started selling new wraps, Dunkin’ rolled out breakfast bowls and McDonald’s has improved its coffee and added donut sticks.
Consumers pretty much have no excuse to skip the most important meal of the day at this point.
By: Maytinee Kramer
