James Charles Fallout: Loses 3 Million Subscribers In A Weekend

This Tea Is Hot Between Tati Westbrook And James Charles

James Charles, one of YouTube’s biggest beauty and makeup stars, is no stranger to scandal. Since his rise to fame after becoming the first “CoverBoy,” Charles has been accused of all sorts of things from racism and transphobia to ripping off his fans.

But the thing that really broke his career was the YouTube star’s promotion of gummy vitamins at Coachella.

Charles is currently embroiled in a feud with Tati Westbrook, an influencer, vlogger, and owner of a beauty-supplement company. After Westbrook posted a tell-all video about their fight, Charles lost millions of subscribers to his YouTube channel over the weekend.

The drama between Westbrook and Charles began on April 22 while James was at Coachella. He filmed a short Instagram video for Sugar Bear Hair, the gummy vitamins that are popular on Instagram.

Sugar Bear Hair gummy vitamins are a direct competitor with Westbrook’s beauty supplements, Halo Beauty. In Tati’s “BYE SISTER” she also mentions how the competition for vitamins in the beauty community is tougher compared to other products that customers buy more frequently.

Following her video, Charles posted a statement to his story saying, “I want to publicly apologize to my close friend, Tati. She has been like a mother to me since my first days in this industry and has given me more love, support, resources and advice than I could ever ask for.”

“This weekend I did an Instagram Story for sleep vitamins that I’ve been taking because the brand helped me with security when the crowd around me at Coachella became unsafe,” he continued. “I did not accept any money from this post.”

But the drama doesn’t end there. In a video titled “BYE SISTER,” posted on May 10, Westbrook explained everything about the feud with James Charles from her perspective.

“My relationship with James Charles is not transactional. I have not asked him for a penny. I have never been on his Instagram,” Westbrook said. Her video included everything from saying mean things about other beauty influencers to sexually harassing men who weren’t interested in James.

On Saturday afternoon, James posted an eight-minute response video titled “tati,” where he apologized to Tati and her husband as well as for the way he spoke about other people on social media.

The drama still doesn’t end though. Charles lost around 2 million followers since Westbrook posted the video. In the meantime, Westbrook has been gaining followers.

By: Maytinee Kramer

Could you eat enough Costco free samples in ONE DAY to pay for an entire $130 membership? Alex Ah Sue decided to...
A twisted mystery, messy execution, and a story that had huge potential Verity...
A bike bursts into flames. A rider somehow saves the impossible. Marc Marquez stalls on the grid, then produces a...
How much abuse can a C8 Corvette actually bear? WhistlinDiesel decided to find out, but a normal road test was...
What would a kangaroo do if it suddenly came face-to-face with another kangaroo that copied its every...
A week-long challenge testing how far money can go at one of the world’s most expensive...
A heartfelt stage speech where Ed Sheeran reflects on criticism, difficult choices, and bringing people...
What if one wrong item in your bin could damage an entire recycling facility or even start a fire? Inside a WM...
Seven goals. A Raphinha hat-trick. Another unforgettable night at Camp Nou. FC Barcelona produced a breathtaking...
1,000 ants. Five disasters. One epic test of teamwork. TerraGreen wanted to know if a full ant colony could actually...
Some baby animals meet a human once and decide that's it; this one is mine now. That's basically the theme of...
A ghost hunt explores the chilling history behind Robert the Doll and the legends surrounding him Robert the Doll...