The latest high-end luxury brand to face controversy is Dior. The Dior Cruise 2019 collection that features Hollywood actress Jennifer Lawrence was inspired by escaramuzas — traditional horsewomen of Mexico — who are known for their skills and the female characters from “The House of the Spirits,” the classic debut novel from Chilean writer Isabel Allende.
Despite Dior claiming that the campaign was inspired by the culture of Mexico, there doesn’t seem to be anything in the actual campaign that celebrates Mexican culture.
In a video, Lawrence talks about the collection, saying, “One of the main inspirations for this collection is the traditional women riders of Mexico. So I’m really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens.”
However, many people brought up the issue that there aren’t any Mexican women in the campaign. As a result, people began to wonder how the campaign is a celebration of Mexican culture if it lacks inclusivity.
Phoebe Robinson, a comedian and co-host of the “2 Dope Queens” podcast, reposted the video of Lawrence along with a caption that read: “Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrence wanna celebrate traditional Mexican women riders thru a ‘modern lens’ …by having a rich white woman named Jennifer be the face of this campaign?”
“And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe…like…shoot…in…Mexico…with…a…Mexican…actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others. But I guess they were all unavailable, so you had to go with Jennifer Lawrence,” Robinson wrote.
By: Maytinee Kramer
