Alzheimer’s is one of the leading causes of death in the U.S. Globally, nearly 47 million people are affected by the degenerative disease and that is likely to reach 131 million by 2050.
Hindustan Unilever (HUL) might not have considered these stats. Or perhaps, they did… before creating this ad for the Indian market.
There are more than 4 million Alzheimer’s patients in India. And a lot of them, like the woman in this video, are neglected by their own families.
Forgotten creates a touching narrative around Alzheimer’s, elderly loneliness in urban centers, and the country’s undying love for tea — a prime leveler in Indian society.
Incidentally, India is the second-largest tea producer in the world and over 70% of it is consumed within the nation itself.
Now, watch the video. And… do not ‘forget’ to care.
