Tinder is reportedly trying out a new feature that gives women in India an extra level of security by allowing them to start the conversation with a man. Called “My Move,” women can change their settings so that only they can start a conversation with a male match after both have swiped right.
The dating app normally allows either person to start a conversation after they’ve approved each other’s photos. While the new feature is being trialed in India, Tinder does hope to roll it out worldwide if it proves successful.
Tinder’s “My Move” is similar to the core feature in its rival-dating app Bumble, which is currently in multiple lawsuits with the Tinder parent Match Group. However, Mandy Ginsberg, chief executive at Tinder’s parent company Match Group, said in a statement that the new feature was important in giving women more control over how they engage with matches and was “not a reaction to any competitor.”
“We have to constantly listen to what women want and address their needs, not just on Tinder but on all products,” Ginsberg said back in February.
Because India is Tinder’s largest Asian market, it was natural that the dating app decided to test its new feature there first. Taru Kapoor, general manager for the company in India, said that Tinder is trying to attract more women to the app in India.
“Women have the autonomy on how to be engaged, to be empowered, to control their experience,” Kapoor said. “We’re a platform based on mutual respect, consent, and choice.”
By: Maytinee Kramer
